MONTGOMERY ROTH | ARCHITECTURE & INTERIOR DESIGN

Idea To Design... And Beyond

Idea To Design... And Beyond

MONTGOMERY ROTH | ARCHITECTURE & INTERIOR DESIGN

We are very excited to announce that we are working on a new concept for the Houston market- Piada Italian Street Food. Piada was born from the belief that everyone is entitled to experience fresh, authentic Italian food, in a warm and inviting atmosphere. A fast casual, authentic Italian eatery serving hand rolled Piadas (a wrap using thin crust dough), Pasta Bowls, & Chopped Salads.

According to Brad Ervin, who is the Director of Construction and Development, Piada began as an idea scribbled on a napkin during a visit to Rimini, Italy. “Our chef found distinct charm in the family-operated food carts and corner markets scattered throughout the streets of the city, where the aroma of fresh basil, handcrafted cured meats and homemade cheeses filled the air. Our chef opened Piada based on the principles of passion and pride for quality ingredients and simplistic cooking techniques.”

“Piada is an awesome concept that appeals to everyone: fast, fresh, and healthy.” Says John Montgomery, Principal at Montgomery Roth. “We are working with a modern, yet warm palette- using wood as the main material. Dedicated to nurturing and growing Piada’s idea from concept to completion, we’re all ears throughout the entire process.”

Are you ready for some awesome Italian food?

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