MONTGOMERY ROTH | ARCHITECTURE & INTERIOR DESIGN

Idea To Design... And Beyond

Idea To Design... And Beyond

MONTGOMERY ROTH | ARCHITECTURE & INTERIOR DESIGN

When discussing casino lighting with your design firm, do they talk in terms of art and science?

Does your design firm implement interior design lighting techniques that draw patrons to certain parts of your casino floor? Do they choose lighting hues for your casino based on creating moods – moods that encourage lounge-like leisure or red-hot gambling action?

Lighting design is about aesthetics, but it also embodies a lot of technical knowledge and application. Beyond visual quality and visual interest, there’s psychology behind casino lighting design.

People Follow The Brightest Path

Behavior is affected by lighting, and people’s attentions are drawn toward brightness. Even when using downlights for a corridor, your design firm should have the lights illuminating at a high level.

The right casino design firm uses lighting to draw patrons into your casino, and then motivates further exploration by illuminating key focal points on your casino floor. Focal impact through lighting is achieved by increasing the brightness contrast between the object and its surroundings.

People find it pleasing to face walls that are illuminated. Remember, your patrons do not like to sit in brightness – they like to see brightness.

Lighting Creates An Impression – Good Or Bad

Dr. John Flynn conducted lighting research some years ago that’s still considered fundamental to interior lighting design. By following certain cues to determine peoples’ response to lighting in space, Dr. Flynn concluded that different lighting within the same space could create reactions that the space was either:

  • “pleasant” or “unpleasant”
  • “public” or “private”
  • “spacious” or “confined”
  • “relaxed” or “tense”
  • “visually clear” or “hazy”

Which impressions do you want for your casino?

For example (assuming you want a pleasurable experience for your patrons), pleasant lighting is achieved by using non-uniform wall lighting instead of lights that shine directly down from the ceiling.

Your casino design firm should be well versed in how to match the impression you want to create for your clientele with the appropriate lighting design.

Lighting Hue Greatly Affects Gamers’ Moods

Interior design lighting adds glitz, glamour, drama and contrast. But, lighting also sets the tone for your casino floor. Psychological research has shown that color evokes certain states and influence of behavior.

The following colors are associated with certain moods:

  • Red = exciting and stimulating
  • Blue = comfortable, secure and soothing
  • Orange = disturbing and distracting
  • Green = leisurely

When used to illuminate your casino corridors, rooms or certain focal points, lighting hue plays an important role in the physiological reactions of your patrons – such as blood pressure, breathing rate, mood and arousal. In gaming situations, people tend to gamble and put more money down under red lighting rather than cooler hues like blue or green.

Finally, Natural Lighting Isn’t Necessarily A Negative

For probably too long, natural lighting filling a casino floor simple wasn’t something a design firm would do. Natural lighting was thought to create shorter playing times by reminding patrons of the outside world.

Today, this isn’t the case. Natural lighting inherently makes people look and feel better. And, it’s been found to actually aid in extending gaming hours, because people do want to feel like they are outside during daylight hours. Lastly, natural lighting saves a lot on your energy costs.

Art, science, psychology … these three lighting design factors are why it’s critical to partner with an interior design firm that understands all aspects of interior lighting. Your design firm should know that casino lighting design, specifically, is capable of so much more than mere spectacle.

Ready to hear more about casino lighting that compels your clientele to stay and play longer? Contact the lighting design experts at Montgomery Roth, whose Collaborative Composition service acts as a cornerstone for every casino design project they create.

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